Kwasi AsareDirector Token Relations
Kwasi was the New Media Director for Sean “Diddy” Combs’ empire, overseeing the marketing for Diddy’s brands, including Ciroc, Sean John Fragrance, and Bad Boy Entertainment.
While leading Bad Boy’s new media initiatives, Kwasi devised the technology driven strategies for a wide range of campaigns including: Ciroc Vodka ,Diddy, Jay-Z & Mary J Blige’s Barack Obama Election Campaign (2008), NOTORIOUS BIG “Greatest Hits/NOTORIOUS Film and Soundtrack, Diddy’s “Press Play”, Danity Kane’s “Welcome To The Dollhouse” , Yung Joc’s “New Joc City” , Janelle Monae’s “Metropolis: Suite I “, the”Unforgivable” & “I Am King” launches, the “I Want to Work for Diddy” TV show,”Making The Band”, “A Raisin in The Sun”, and “Bad Boys of Comedy”. Throughout his storied career he has executed global campaigns for artists and brands such as: Ice Cube, Prince, Pharrell, Wu Tang Clan, LL Cool J, Outkast, Gnarls Barkley, Google,John Legend, Snoop Dogg, Mary J Blige,The Roots,The Fugees, Diageo, Sony Music and Estee Lauder.
Kwasi is currently the CEO of FIGHTER Interactive a media and technology agency that has advised clients as diverse as Startup America, Joe Montana, Facebook, Bit Torrent, The Consumer Technology Association, Microsoft, Universal Music, Warner Music Group etc.
Kwasi began his career as an Investment Banker at Citigroup’s’ Salomon Smith Barney and was a holder of Series 7, 3, 63 and 9 Licenses.
Kwasi is also the founder of Innovation Live. Innovation Live is the premiere platform that aligns the worlds of media, technology, innovation, and public policy.
Kwasi graduated from The University of Pennsylvania. Specialties: Online Marketing, Artist Management, Media Buying, Social Network Marketing, Brand Development, International Politics, Investor Relations, Crypto Currency